Lectures:
Designing your future business
Patrick Van Der Pijl, CEO Business Models Inc.
Design for the public sector
Pablo Riquelme. Design Driven City, Helsinky
Design for social change (to be confirmed)
Design for innovation in companies. Learned lessons at Ibercaja
Nacho Torre. CEO's Technical Secretary Chief - Innovation and Customer Experience at IBERCAJA Bank
Second session, the 16th afternoon, Design and environment 4.0
Lectures:
Design and data. Smart Cities, Health, Industry...
Alicia Asín. CEO at Libelium
Designing Experiences that unlock commercial potential of Smart IoT Products
Gus Desbarats, Founder of Alloy. National Chairman of the British Industrial Design Association (BIDA)
Desing and functional materials
Javier Peña. Scientific Director at Materfad
Cinematic VR: Challenging by Design
Joergen Geerds CEO at Koncept VR - Ignacio Ferrando, Co - funder at Ábaco Digital
Closing lecture: User Centered Design ang digital transformation at HMY Yudigar
Activities in parallel
Pecha Kucha Night,
the 15th night
21h a 00 h
Workshops
the 16th morning
Workshop 1: Design a better business
9,30h a 11,15h
Workshop 2: Design for public sector
9,30h a 11,15h
Workshop 3: Creating Experience-Led innovation propositions in IoT.
11,45h a 13,30h
Workshop 4: to be confirmed